Keep Local Tourism Visible
Colorado tourism runs on small businesses.
We’re organizing to make sure visitors can still find them.
What’s At Stake
The brochure rack in a hotel lobby is where local discovery happens. It works for the visitor who isn't tethered to their phone, and for the small rafting company, the family-run ghost tour, the independent art gallery — the businesses that give a place its character and are often the reason people came in the first place.
Some corporate hotel policies, however, are pushing brochure displays out of hotel lobbies across Colorado, and cutting off one of the only affordable ways small tourism businesses have to reach visitors.
We're building a coalition to make sure these corporate hotels hear from the people this affects most.
The bigger our voice, the harder it is to ignore.
Why This Matters
Brochures Work
A brochure rack reaches every guest who walks through the lobby, at the exact moment they're deciding what to do next. Travelers consistently discover local businesses through displays they never would have found on a search engine or booking app. For hotels, it has always been a no-cost amenity that makes stays better.
Small Businesses Have the Most to Lose
The family-run rafting company, the local ghost tour, the independent art gallery — these are the businesses that give a destination its character and are often the reason people came in the first place. A brochure rack is one of the only places they stand on equal footing with anyone else. Without it, visibility goes to whoever can afford to pay for it.
Communities Pay the Price
In towns like Durango, Cañon City, and Glenwood Springs, tourism is the economy. When small operators lose affordable access to visitors, the impact doesn't stop at their door. Guests who find things to do come back. Guests who can't find their way to local experiences leave with less to recommend.
Add Your Voice
Whether you’re a Colorado tourism business, a hotel that wants to do right by your community, or a visitor who values what makes Colorado worth visiting — we want to hear from you.